JOY MEANS JUSTICE CAMPAIGN!

JOY PARK KNOWS HOW TO BRING THE JOY!
If you know Joy Park, you know: Joy Park knows how to bring the JOY!
For generations, the people of East Akron have built a neighborhood full of culture, creativity, family, friendship, faith, celebration, and community. From block clubs and neighborhood traditions to the Labor Day Parade, Joy Park has never been short on ways to bring people together.
That joy matters.
And it exists alongside a very different reality.
Joy Park has carried layers of burdens that no community should have to carry alone: systemic racism that’s inhaled every day as toxic pollution; an industrial landscape crowded around homes; waste and environmental hazards; limited access to healthy food and healthcare; unhealthy housing; extreme heat; and continued pressure for development that can benefit others while placing additional burdens on the people who already live here.
Some of these forces are visible. Many are not.
Structural racism can be written into zoning codes and housing policy. Pollution can be in the air we breathe or the soil beneath our feet. Disinvestment can show up years later as vacant homes and lost opportunity. Decisions made somewhere else can shape what happens on a neighborhood block for generations.
Joy Park residents live with these layers every day.
But these layers are not the whole story.
The people who live here know what makes this community special. They know what they love. They know what they worry about. They know what they want for their children, their elders, and their neighborhood.
And they know what it feels like when decisions about their community are made without them.
That is where JOY MEANS JUSTICE begins.
This campaign is about listening to that knowledge—and following it.
It is about looking at the whole picture: the history beneath the ground, the stories carried by generations, the data that helps reveal what isn’t always visible, and the work residents are already doing to create something different.
Because Joy Park isn’t a blank slate waiting for someone else to discover its value.
The people already living here are its value.
JOY MEANS JUSTICE is an invitation to look more closely at Joy Park—to celebrate what is already here, understand how we got here, name what needs to change, and imagine what becomes possible when the people most affected have the power to shape what comes next.
There are layers to this story.
This is where we begin.
HOW DID WE GET HERE?
Joy Park did not become an environmental justice neighborhood by accident.
It was shaped that way—layer by layer, decision by decision, generation after generation.
Race and political power shaped where people could live. Segregation and redlining narrowed those choices further. Industry grew around the neighborhood, bringing jobs and opportunity—but also pollution and environmental burdens. Waste was brought here. The city dump was here. As the economy changed, investment left, homes were lost, and vacancy grew.
And the pattern did not stop.
Today, Joy Park continues to face decisions about waste, plastics, industry, housing, infrastructure, and development.
These can look like separate problems.
They aren’t. They’re layers of the same story.
At Big Love, we sometimes call it the stinky onion.
Pull back one layer and there’s another underneath.
The challenge is that most of these layers aren’t easy to see.
Structural racism can be buried in a zoning code.
Disinvestment can show up years later as a vacant house.
Environmental pollution can exist in air we cannot see or smell.
The health consequences may not appear until years later.
A decision made somewhere else can shape what happens on your block for generations.
Residents live with the layers. Policymakers and institutions have a responsibility to understand them.
Too often, the people making decisions see only one piece of the picture.
A new facility is called economic development.
A waste process is called innovation.
A neighborhood is called underdeveloped.
A vacant lot is called an opportunity.
But what happens when we pull back another layer?
Who made the decision?
Who benefits?
Who bears the risk?
Who gets protected?
Who gets heard?
Who gets to stay?
The stinky onion reminds us that today’s conditions have roots.
If we want a different future, we have to be willing to uncover the layers that brought us here.
WHEN THE STORY DOESN’T MATCH THE EXPERIENCE
Sometimes the hardest part of understanding what is happening in a neighborhood is the story being told about it.
A facility can be called economic development.
A plastic-burning process can be called advanced recycling.
A new industrial project can be called innovation.
A vacant lot can be called an opportunity.
A neighborhood that has experienced decades of disinvestment can be called underdeveloped.
But a different story can emerge when you ask the people who live there.
What does this actually mean for us?
This is where we have to talk about greenwashing, exploitation, and gaslighting.
Greenwashing can make harmful activity sound like an environmental solution.
Exploitation happens when a community carries the costs while someone else captures the benefits.
Gaslighting happens when residents’ experiences are dismissed, minimized, or contradicted—even when they are the people living with the consequences.
These aren’t just words. They can shape what gets built, what gets permitted, what gets funded, and whose concerns are taken seriously.
Because changing the language doesn’t necessarily change the relationship.
Calling something advanced recycling doesn’t change where its pollution goes.
Calling something revitalization doesn’t answer who gets to remain.
Calling something economic development doesn’t tell us who benefits—or who bears the risk.
So we keep asking:
Who benefits?
Who bears the risk?
Who gets protected?
Who gets heard?
Who gets to decide?
Who gets to stay?
The answers matter.
Because if the story doesn’t match the experience, we have to be willing to question the story.
YOU TOLD US WHAT MATTERS. WE FOLLOWED THE LAYERS.
Joy Park residents know their neighborhood because they live it.
They know which streets feel safe and which don’t. They know where children play, where families gather, where food is hard to find, where the heat feels unbearable, and where something just doesn’t feel right.
They also know what they want.
Safety. Healthy homes. Clean air. Fresh food. Trees and shade. Healthcare. Opportunity. Investment. A neighborhood where their children can grow up and stay. A real voice in what happens here.
But when you’re fighting to survive, it can be hard to fight what you cannot see.
Some of the forces shaping a neighborhood are buried in places most people never have a reason to look: zoning codes, historical maps, environmental data, health data, industrial permits, housing patterns, and decades of policy and investment decisions.
Lived experience tells us where to look. Research helps us understand what we find. Together, they help us uncover the layers.
The goal isn’t to prove that residents are right.
The goal is to understand why people are experiencing what they are experiencing—and what can be changed.
That means listening before arriving with an answer. It means treating residents as experts in their own lives. It means moving at the speed of trust, organizing with people rather than for them, and staying long enough to understand the whole picture.
Sometimes that means planting trees.
Sometimes it means growing food.
Sometimes it means collecting environmental data, challenging a permit, telling a story, creating art, or organizing neighbors to demand a different decision.
The work follows the layers.
Because the issues facing Joy Park don’t exist in separate boxes.
Food connects to health.
Trees connect to heat, air, and public space.
Housing connects to wealth and displacement.
Environmental pollution connects to health.
Public safety connects to investment and opportunity.
Development connects to who gets to decide—and who gets to stay.
When the layers connect, our solutions can connect too.
You told us what matters.
We followed the layers.
FROM EXTRACTION TO CARE
Transformation is foundational to how Big Love works.
We don’t believe every problem needs a separate solution. We look for connections—and for ways to stack functions, creating solutions that do more than one thing at a time.
That is why our programming is interconnected.
Food forests address food access while creating shade, habitat, gathering spaces, ecological restoration, and opportunities for learning.
Tree equity brings cooling, cleaner air, stormwater management, beauty, and healthier public spaces.
Environmental health work combines resident knowledge, data, education, monitoring, and organizing to make invisible environmental burdens visible.
Site fights turn resident concerns into collective power—challenging harmful development, demanding accountability, protecting public health, and creating meaningful opportunities for residents to shape what happens in their neighborhood.
Art, storytelling, and cultural work preserve history, connect generations, strengthen neighborhood identity, and create new ways for residents to shape the story of their community.
Organizing and policy work turn those priorities into lasting change, from community benefits to stronger protections and greater resident voice in decisions that affect Joy Park.
Each piece does more than one thing.
Together, they help move us from an extractive economy—one that takes value from communities—toward a Caring Economy that creates and circulates value within them.
We aren’t just trying to remove the bad layers.
We’re transforming what is possible.
transformational justice
We believe transformation requires more than stopping what is harmful. It requires building something different.
Our solutions grow from what residents have told us matters—and from looking at the connections between the layers.
🌱 FOOD SOVEREIGNTY
We transform vacant and underused land into food forests that provide fresh food, habitat, shade, gathering space, ecological restoration, education, and connection.
🌳 TREE EQUITY & CLIMATE RESILIENCE
We expand tree canopy and resident stewardship to create cooler, healthier, more connected neighborhoods while addressing heat, air quality, stormwater, and public space.
🏭 ENVIRONMENTAL HEALTH & SITE FIGHTS
We combine resident knowledge, environmental data, monitoring, research, education, and organizing to challenge harmful development and demand accountability—including fighting industrial projects that would add another layer of environmental burden to Joy Park.
🏘️ HEALTHY HOUSING & DEVELOPMENT WITHOUT DISPLACEMENT
We believe neighborhood investment should improve the lives of the people already living here—not make it harder for them to stay. Development should create healthy, affordable homes, opportunity, and community wealth without displacement or exploitation.
🎨 CULTURE, ART & STORYTELLING
We use art, storytelling, and cultural traditions to preserve history, strengthen neighborhood identity, connect generations, and ensure that Joy Park’s story is told by the people who live it.
👥 RESIDENT POWER & YOUTH LEADERSHIP
We build the leadership and collective power people need to participate meaningfully in the decisions that shape their lives—from neighborhood development to environmental policy.
These solutions are connected.
A food forest can build food sovereignty and climate resilience.
A tree can cool a block and improve health.
A site fight can stop harmful development and build resident leadership.
A story can preserve history and create political power.
👥 INTERGENERATIONAL COMMUNITY BUILDING
We build spaces and opportunities where children, young people, adults, elders, and families can learn from one another, share knowledge, preserve culture, and build collective power.
That connects beautifully to the Labor Day Parade, storytelling, food forests, art, neighborhood organizing, and environmental work. It also reinforces something important about Joy Park: the future isn’t something we hand to the next generation. We build it together across generations.
I would also change the corresponding language in the previous section from “connect generations” to “build across generations” where appropriate.

Environmental Injustice is often felt as one LARGE feeling or gets compartmentalized as separate issues. In this campaign, Big Love addresses how we must peel back each layer of environmental injustice with a wide varaty of interconnected programs, initiatives, and site fights.
As of TODAY, these include:
Programs
Tree up akron
In collaboration with Summit of Sustainability Alliance Subcommittee: Life on Land and Community Life Collaborative, Big Love helps residents have access to free trees and understory plants to help reduce heat, pollution, hunger, stress, and violence. All while cooling the neighborhood and homes.
Joy 4 the park!
Arts programming starting with interviews with residents directly impacted by pollution and legacy families in Joy Park neighborhood, documentary series showing that ask area youth and local artists to create both a permanent public art piece and Labor Day Parade floats, puppets, costumes, etc. reflecting the docuseries.
East Akron Air Monitoring Program
Since Akron’s air monitors do not monitor our largest industrial zone’s pollution, Big Love is working to get the right air monitors in the right places. In Collaboration with People Over Petro Coalition, Climate Reality Project, and Health, Big Love is actively raising funds for a minimally 3-year program that places control of the program and reporting within the hands of those most directly impacted. Once equipment is purchased and community members are trained, Big Love will add a citizens’ water monitoring program.
Initiatives
East Akron Micro Forestry and Food Forestry Initiative
Using vacant lots to help create longterm foodsecurity, cool down the nighborhood, create community gathering spaces, and help clean up pollution.
Community Benefit Agreements
In collaboration with Akron Community Action Network (Akron CAN) and the Environmental Justice Committee of the Akron NAACP, Big Love is fighting for harmful development and polluters to be forced to give back to the community in meaningful ways that INCLUDES stricter environmental controls to ensure the protection of residents.
East Akron Industrial Disaster Plan
In response to the 2024 SMB Fire and Explosion, Big Love will be working with City staff and residents to design a plan for the extremely volatile industry that is stacked on top of one another within the neighborhood.
Cumulative Impact Health Study
This works to use both qualitative and quanitative research to continually work to match neighbors lived experiences and stories with data.
Fix the cap
The clay cap on top of the old city dump is not held to national standards. This initiative will be to fix the clay cap and to begin to look at solutions and remediations that are possible.
site fights
Alterra Energy
The longest running plastic incinerator in the USA that has been improperly regulated by the Ohio EPAas a minor source pollution and should legally be considered a major source pollution. They burn plastic, release a large quantity of concentrated toxins into the air, and make oil (that has a 1:1 to a 1:4 cancer contact rate according to NRDC) and call it “advanced recycling.”
WM Waste Transfer Station
Due to the sweetheart community benefits negotiated by the City of Akron, the proper environmental and industrial disaster safeguards are not in place to ensure resident’s safety from the site. Big Love is committed to troubleshooting these issues as well as ensuring all community benefits and Waterloo TIF money gets used by those directly impacted.
Viking Data Centers
Akron’s largest data center, Big Love is dedicated to digging into the permits and environmental blowbacks of this site.

Photo Credit Akron Beacon Journal
JOY MEANS JUSTICE
Joy is not something we wait for.
It isn’t a reward that comes after the work is finished, after the neighborhood is “fixed,” or after justice finally arrives.
Joy is already here.
It lives in the relationships between neighbors.
In children growing up surrounded by people who know them.
In elders carrying stories forward.
In food grown and shared.
In art, music, celebration, and creativity.
In people showing up for one another.
In the Labor Day Parade.
In the simple act of knowing that you belong somewhere.
Joy is culture.
Joy is connection.
Joy is imagination.
Joy is resistance.
Joy is power.
Joy Park knows how to bring the JOY.
JOY MEANS JUSTICE means that the people who create that joy should have the power and resources to shape the conditions around them.
It means healthy homes instead of housing that harms.
Fresh food instead of food apartheid.
Trees and shade instead of heat and environmental burden.
Clean air instead of another layer of pollution.
Investment without displacement.
Development without exploitation.
Safety that actually protects people.
A voice in the decisions that shape your block.
And an economy that values people, land, relationships, creativity, and care—not just what can be extracted from them.
We don’t want to improve Joy Park by replacing Joy Park.
We want to transform the conditions so the people who are already here can stay, thrive, create, lead, and shape what comes next.
Because Joy Park doesn’t need someone else to discover its value.
The people already living here are its value.
That’s why JOY MEANS JUSTICE.
And that’s why we aren’t waiting for joy.
We’re organizing for the conditions that allow it to thrive.
JOIN THE WORK
Residents: Share what you know. Lead. Organize. Build.
Neighbors: Listen. Learn. Show up.
Partners: Follow resident leadership. Share resources. Build relationships.
Funders & investors: Invest in resident power and a Caring Economy.
JOY IS JUSTICE.
This is what transformation looks like: turning the layers we inherited into leverage for the future.
And ultimately, it means moving from an economy that extracts from Joy Park toward one that invests in the people, land, relationships, and creativity already here.
From extraction to care.
From disposable to dignified.
From surviving to thriving.
